๐™Ž๐™ž๐™ฃ๐™˜๐™š ๐™ž๐™ฉ๐™จ ๐™›๐™ค๐™ช๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™ž๐™ฃ 1975, ๐™ˆ๐™ž๐™˜๐™ง๐™ค๐™จ๐™ค๐™›๐™ฉ ๐™๐™–๐™จ ๐™œ๐™ง๐™ค๐™ฌ๐™ฃ ๐™™๐™ง๐™–๐™ข๐™–๐™ฉ๐™ž๐™˜๐™–๐™ก๐™ก๐™ฎ. ๐˜ผ๐™จ ๐™ฃ๐™š๐™ฌ ๐™ฅ๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ๐™จ ๐™–๐™ฃ๐™™ ๐™š๐™ง๐™–๐™จ ๐™˜๐™–๐™ข๐™š ๐™–๐™ก๐™ค๐™ฃ๐™œ, ๐™ฉ๐™๐™š ๐™›๐™ž๐™ง๐™ข ๐™˜๐™๐™–๐™ฃ๐™œ๐™š๐™™ ๐™ž๐™ฉ๐™จ ๐™—๐™ง๐™–๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™ž๐™ข๐™–๐™œ๐™š ๐™ค๐™ซ๐™š๐™ง ๐™ฉ๐™๐™š ๐™ฎ๐™š๐™–๐™ง๐™จ ๐™ฉ๐™ค ๐™ข๐™–๐™ฉ๐™˜๐™. ๐™ƒ๐™š๐™ง๐™šโ€™๐™จ ๐™– ๐™ก๐™ค๐™ค๐™  ๐™–๐™ฉ ๐™–๐™ก๐™ก ๐™ค๐™› ๐™ž๐™ฉ๐™จ ๐™ข๐™–๐™Ÿ๐™ค๐™ง ๐™ก๐™ค๐™œ๐™ค๐™จ ๐™›๐™ง๐™ค๐™ข ๐™ฉ๐™๐™š ๐™ฅ๐™–๐™จ๐™ฉ 47 ๐™ฎ๐™š๐™–๐™ง๐™จ.

Groovy Lines: 1975-1980

Microsoft's logo from 1975-1980

Back when Microsoft was โ€œMicro-Soft,โ€ graphic artist Simon Daniels created the firmโ€™s first corporate logo using the Aki Lines typeface in 1975. The typeface, created by Akihiko Seki in 1970, utilizes sets of seven sweeping lines to form the shapes of the letters.

At the time, Microsoftโ€™s major product was Altair BASIC for the Altair 8800 microcomputer, which ignited the personal computer revolution in a big way. Bill Gates and Paul Allen founded Microsoft in Albuquerque, NM in 1975 to be close to the creators of the Altair, but moved the firm to Bellvue, WA in 1979 as their product line expanded to serve other microcomputers as well.

Microsoft Goes Metal: 1980-1982

Microsoft's logo from 1980-1982
Microsoft

By 1980, Micro-Soft had become โ€œMicrosoft,โ€ and the firm found itself at the dawn of a new era in Microsoft history: its first hardware product. This coincided with a major logo rebranding. In retrospect, the result recalls classic logos from heavy metal rock bands such as Metallica (whose logo actually debuted three years after this one).

Simon Daniels created the โ€œmetalโ€ Microsoft logo using the New Zelek typeface (with some modifications, such as the extended โ€œMโ€ and โ€œRโ€), and it can be seen in early ads for the Microsoft SoftCard (which added a Z80 CPU to the Apple II computer so it could run CP/M) and the Microsoft RAMCard, which added RAM to the Apple II.

The Blibbet: 1982-1987

Microsoft's logo from 1982-1987

After only two years with the โ€œheavy metalโ€ logo, Simon Daniels went back to the drawing board and returned with a more conservative design based on the ITC Avant Garde Gothic Demi Bold typeface. The stylized โ€œOโ€ in the logo, which is somewhat evocative of the hole in a 5.25โ€ณ floppy disk, came to be called โ€œthe Blibbet.โ€ Others nicknamed it โ€œthe Death Starโ€ after computerized graphic designs featured in Star Wars (1977). Microsoft used the Blibbet prominently in corporate signage and watermarks on its stationary.

After news came that Microsoft had paid big bucks for a new logo design in 1987 (see below), pranksters Hans Spiller and Dave Norris at Microsoft distributed a memo and a pin-on button reading โ€œSave the Blibbet.โ€ But love for the Blibbet apparently ran deeper than just pranks in the company. โ€œA lot of people collected Blibbet things and had collections in their offices,โ€ says Microsoft veteran Steven Sinofsky, who went on to become President of the Windows division. โ€œEven when I started, people still talked about the Blibbet, as it always had a bit of that ATT/Death Star feel. There was a lot of attachment to it.โ€

The โ€œPac-Manโ€ Logo: 1987-2012

Microsoft's logo from 1987-2012

While Windows premiered in the Blibbet era (see above), the OS grew into a worldwide cultural and business force under the reign of a new logo introduced on February 26, 1987. The logo featured the use of lowercase lettering for the first time, and it also relied on an italic typeface (Helvetica Italic Black) and a special notch in the โ€œOโ€. In 1987, logo designer Scott Baker remarked, โ€œThe new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the โ€˜softโ€™ part of the name and convey motion and speed.โ€

The notch in the โ€œOโ€ reminded some people of Pac-Manโ€™s mouth, so it became informally known as the โ€œPac-Manโ€ logo. This logo, which featured some minor redesigns over the years, not only witnessed the success of Windows, but also saw the rise of Xbox and dozens of other product lines throughout its 25-year history, making it the longest-lasting Microsoft logo so far.

The Grid: 2012-2022

Microsoft's logo from 2012 to present.

On August 23, 2012, Microsoft unveiled its first new logo in 25 years, designed by Jason Wells. It incorporates the Segoe Semibold font that the firm uses in its software interfaces. For the first time, the Microsoft logo features a symbol that stands alone from the logotype: four squares, colored the four traditional Windows colors (red, green, blue, yellow) as found in its famous โ€œflagโ€ logo.

The grid is also possibly a nod to the Metro design language found in Windows 8โ€”an OS that debuted just before the logo unveiling. Metro featured featured rectangular panels instead of icons. While Microsoft no longer uses Metro in Windows 11, it borrowed from this Microsoft logo when unveiling its new Windows logo in 2021โ€”taking the four squares and turning them blue.

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